AMA at Montana State News
American Marketing Association at Montana State Nabs Top 25 Spot
First-year student chapter excels at annual AMA International Collegiate Conference with third-place social impact video award and semifinal showing in Marketing Strategy competition
The American Marketing Association student chapter at Montana State University was extremely successful in its first-ever appearance at the 39th annual AMA International Collegiate Conference held March 16-18 in New Orleans. The first-year chapter finished in the Top 25 for best overall chapter among more than 370 student AMA chapters worldwide.
“Going into this year, we didn’t know what to expect,” said chapter president Vanessa Bakken, a senior marketing major from Grand Forks, N.D. “But with the help of an incredibly dedicated board, an amazing faculty advisor, and the support of the MSU Jake Jabs College of Business & Entrepreneurship, the Top 25 result demonstrates how hard we worked to not only get the MSU chapter started, but to make it competitive on a nationwide scale from the beginning.”
In addition to the Top 25 award, the MSU chapter earned a third-place finish in the Best Community and Social Impact Video category with is video for the Bozeman ColorMe Fun Run, which raises money for art and physical education programs in Bozeman area schools. Senior film major Duncan Williamson of Denver, senior marketing major Clayton Adcock of Lewistown, Mont., junior marketing major Zen Wohlers of Tacoma, and sophomore Jake Vopel ofBillings filmed the event that took place in October 2016, with Williamson also conducting interviews with the event managers, and editing the film.
Finally, the two-person team of Bakken and George Gold, a junior marketing major from Helena, reached the semifinals of the Marketing Strategy competition in which students are presented with a business case and had 20 minutes to prepare a strategy leveraging marketing to solve the company’s problem. After the preparation period, students had seven minutes to present their strategy to a team of judges, and three minutes to answer two specific questions related to the case. Bakken and Gold reached the final 16 out of 98 teams competing.
To finish in the Top 25, a chapter had to earn a high score in all six areas of its Annual Report. Those are (1) Professional Development, (2) Community & Social Impact, (3) Fundraising, (4) Membership, (5) Internal & External Communications, and (6) Chapter Operations.
Members of the AMA executive board include Bakken (president), Emilie McGee (vice president) of Bozeman, Baylee Eisenmann (VP-Finance) of Kalispell, Kayla Garfield (VP-Fundraising) of Highlands Ranch, Colo., Jonathan Habel (VP-Membership) of Helena, Lena Johansen (VP-Communications), Wyatt Kelley (VP-Membership) of Kent, Wash., Joe Michael (VP-Programs) of Bozeman, Katya Peterson (VP-Communications) of Helena, Williamson (VP-Promotions), and Wohlers (VP-Marketing). The faculty advisor is Eric Van Steenburg, assistant professor of marketing in the Jake Jabs College of Business & Entrepreneurship.
The American Marketing Association at Montana State is MSU’s student chapter of the AMA. Its mission is to develop innovative professionals in a community oriented environment by providing opportunities, fostering leadership, and growing an efficient global network. Membership in the AMA at MSU is open to all students of any major.
Vanessa Bakken Eric Van Steenburg
Check out our Annual Report!
First Annual Awards Ceremony 10/19
AMA at Montana State recently hosted a luncheon to give out annual awards for a variety of categories related to the Chapter, the University, and the marketing industry.
- Local Business of the Year - Elixiter
- AMA at Montana State Member of the Year - Duncan Williamson
- Montana Marketer of the Year - Bridget Cavanaugh
- MSU Business Professor of the Year - Kristi Mills
- MSU Marketing Professor of the Year - Jake Cook
First Annual Marketing Week 10/17-10/21
- Speed networking with Non-profit companies
- Montana Outdoor Science School
- Wortman Lung Cancer Foundation
- PintPass Brewery Challenge
- Outlaw Brewing
- MAP Brewing CO.
- White Dog Brewing
- Bridger Brewing
- Marketing Agency Crawl
- Red Brain Media
- Mercury CSC
- Flying Horse Communication
- Mammoth Marketing
- Career Coaching and Internships Presentation
- Elixiter Lunch & Learn
- Preparing for Your Marketing Career
- AMA at Montana State Annual Awards presentation