American Marketing Association at Montana State

Chapter News

AMA at Montana State Chapter News


AMA at Montana State Named Top 20 at International Collegiate Conference

Student chapter earns two first-place and two third-place awards among nine commendations in annual competition against 388 chapters worldwide

 

MSU at ICC 2019.jpg

Bozeman, MT - April 16, 2019 - Students from the Montana State Chapter of the American Marketing Association (AMA) claimed the podium in five events as well as finish in the top 20 out of 388 international chapters at the annual AMA International Collegiate Conference held April 11-13 in New Orleans. The 15 students from Montana State participated in 13 total competitions and received recognition in nine, including first place awards in Marketing Strategy and Marketing Research.

 “The dedication to excellence of every member that participated in this competition was clear at the award ceremony this year,” said chapter President Krista Lauring, a senior from Rosewood, Minn., who was also named runner-up for National Marketing Student of the Year. “It was truly incredible to be a part of such a great team and earn so many awards.”

Krista research.jpg

 In order to earn the title of Top 20 Chapter each chapter was evaluated in six areas of their annual report: (1) Professional Development, (2) Community & Social Impact, (3) Fundraising, (4) Membership, (5) Internal & External Communications, and (6) Chapter Operations. The annual report was created and submitted to AMA national earlier this year by Lauring with help from chapter Executive Vice President Lena Johansen of Vancouver, Wash., and Director of Graphic Design Siobhan Murphy of Madison, N.J.

 In addition to earning the top 20 chapter designation, Montana State also finished first in two competitions. Lauring and Johansen won the Marketing Strategy competition, a multi-round, multi-day event in which a two-person team is tasked with creating a marketing strategy for a fictional client in 20 minutes or less and then presenting their recommendations to a panel of judges. Lauring was also named winner of the Marketing Research competition, in which she presented a poster summarizing the consumer behavior research she has conducted as part of an independent study course under the direction of Dr. Eric Van Steenburg, assistant professor of marketing in the Jake Jabs College of Business & Entrepreneurship.

 The chapter also received the following awards:

●      Third place National Sales competition, Emma Jacobs of Belgrade, Mont.

●      Third place for Best Website, Brianne Meghan of Missoula, Mont, and Michael Kriegel of Denver.

●      Honorable mention for Best Marketing Week, Paige Desatoff of Broadus, Mont.

●      Honorable mention for the Case Competition team

●      15th place SABRE Business Simulation competition, team of Cameron Erickson and Nathan Gardner both of Fort Collins, Colo., Maddie McCann of Elm Grove, Wis., Megan Ringoen of Boulder, Colo., Erin Brohoski of Tigard, Ore. and Desatoff.

●      Finalist in the Perfect Pitch competition, Isabelle Ivankovich of Snohomish, Wash.

 “I am incredibly proud of all the work that each student put into the AMA chapter this year,” said Van Steenburg, the organization’s faculty advisor. “It was amazing to see that work pay off and watch the students bring home all of these awards. They definitely deserve all the accolades they received.”

 The International Collegiate Conference is held every spring in New Orleans, Louisiana, by the American Marketing Association. The American Marketing Association is an international organization of both marketing students and professionals. The conference provides chapters from all over the U.S. and the world to compete, build business skills, and network among other students and professionals.

 The American Marketing Association at Montana State is MSU’s student chapter of the AMA. We prepare students for their professional careers through empowering experiences that develop strong networks, personal growth, and ethical leadership with a community-oriented focus. Membership in the AMA at MSU is open to all students of any major. For more information about AMA at Montana State please visit: http://www.amamontanastate.org

 Montana State AMA Contact:

Maddie McCann                                                         Eric Van Steenburg

VP of Communications, AMA                                    Faculty Advisor, AMA

communications.msu.ama@gmail.com                              eric.vansteenburg@montana.edu


MSU’s American Marketing Association Heads to New Orleans to Compete at International Collegiate Conference

Three-year old student chapter to participate in organization-record 13 competitions


Bozeman, Mont. - April 10, 2019 - Montana State’s student chapter of American Marketing Association (AMA) will be competing in an organization-record, 13 competitions at the International Collegiate Conference (ICC)  taking place April 11-13 in New Orleans. Last year the chapter earned a top 25 chapter designation out of more than 370 worldwide. This year they look to build upon their already impressive track record.

“I am so proud of the work this chapter has put in preparing for this year’s ICC,” says Krista Lauring, the chapter president and a senior majoring in marketing with a minor in international business, “I am excited to see how well we perform in New Orleans.

There will be 15 students representing the Montana State chapter of AMA at ICC this year competing in the following:

  • Marketing Strategy - Lauring of Roseville, Minn., and Lena Johansen of Vancouver, Wash.

  • AMA National Sales Competition - Emma Jacobs of Belgrade, Mont., and Brianne Meghan of Missoula, Mont.

  • Perfect Pitch Competition - Isabelle Ivankovich of Snohomish, Wash.

  • Best Website - Maghan and Michael Kriegel of Denver, co-directors of web design, supervised by Cameron Erickson of Fort Collins, Colo.

  • Best Social Impact Video - Chloe Blaylock of Joplin, Mo. and Sam Rouda of Yarmouth, Maine co-producers, supervised by Erickson

  • Best Recruitment Video - Blaylock, supervised  by Erickson

  • Best Marketing Week - Paige Desatoff of Broadus, Mont.

  • Marketing Simulation - team of Kylee Gamradt of Bozeman, Mont., Rachel Hinkle of Bozeman, Mont., Johansen, and Caitlin McLean of Bozeman, Mont.  

  • SABRE Business Simulation - team of Erickson, Nathan Gardner of Fort Collins, Colo., Maddie McCann of Elm Grove, Wis., Megan Ringoen of Boulder, Colo., Desatoff, and Erin Brohoski of Tigard, Ore.

  • Student Research - Lauring

  • Case Competition - The team of 10 students already received an honorable mention designation for its marketing plan for The Wall Street Journal.

  • Student Marketer of the Year - Lauring

  • Chapter of the Year - The annual report lead by Lauring, Johansen, and Siobhan Murphy of Madison, NJ (director of graphic design)

The American Marketing Association at Montana State is MSU’s student chapter of the AMA. We prepare students for their professional careers through empowering experiences that develop strong networks, personal growth, and ethical leadership with a community-oriented focus. Membership in the AMA at MSU is open to all students of any major. For more information about AMA at Montana State please visit the following site: http://www.amamontanastate.org

Montana State AMA Contact:

Maddie McCann                                                      Eric Van Steenburg

VP of Communications, AMA                                Faculty Advisor, AMA

communications.msu.ama@gmail.com                    eric.vansteenburg@montana.edu


Montana State AMA Students Complete Pro Bono Marketing Efforts for Bozeman Help Center

Award-winning chapter also submits new video into Social Impact Video competition for upcoming collegiate conference

Bozeman, Mont. - February 20, 2019 - The Montana State student chapter of the American Marketing Association (AMA) has completed its pro bono marketing efforts for the Bozeman Help Center, a local area nonprofit organization. A team of students created an entire marketing plan for the Help Center and its revenue source, Sacks Thrift Source. In addition to the marketing plan, the team also created a three-minute company video for the Help Center and three 30-second advertising spots for Sacks. The students have also volunteered 35 hours at Sacks, all of which is part of the chapter’s pro bono marketing services.

The primary goal of the chapter’s pro bono marketing efforts is to increase awareness of the Bozeman Help Center and its mission. Profits from Sacks support the Bozeman Help Center, a nonprofit that provides multiple services to the Bozeman community. These services include a 24-hour crisis line, crisis answering service, child advocacy center, sexual assault counseling, suicide intervention and prevention, and Hearts and Homes.

The team who created the pro bono marketing plan was led by Nathan Brown, a marketing major from Bozeman, Mont. Joining him was Matthew Wilson, a marketing major from Billings, Mont., Stephanie Beeman, a management and marketing major from Bridger, Mont., and Marius Dereskevicius, a marketing major from Bozeman, Mont. The video production team was led by Chloe Blaylock, a marketing student from Joplin, Mo. Joining her on the team was Sam Rouda, a marketing major from Yarmouth, Maine, and Nicole Hudson, a film major from Wenatchee, Wash.

“I am extremely excited about the marketing plan we will be presenting to Sacks and the social impact video we have submitted to the ICC,” said Cameron Erickson, VP of Marketing for AMA and a senior marketing major from Fort Collins, Colo. “Nate, Matt, Marius, and Stephanie have put countless hours into the project and the results really show that. Chloe and her team put together a great video that the Help Center can use for almost any marketing effort.”

The chapter has submitted its  video into the Best Social Impact Video competition at the upcoming annual AMA International Collegiate Conference, taking place April 11-13 in New Orleans.

“This video project with Sacks and the Help Center has allowed me to develop my filming and editing skills while also helping create content for this impactful organization in the community,” Blaylock said.

The American Marketing Association at Montana State is MSU’s student chapter of the AMA. We prepare students for their professional careers through empowering experiences that develop strong networks, personal growth, and ethical leadership with a community-oriented focus. Membership in the AMA at MSU is open to all students of any major. For more information about AMA at Montana State please visit the following site: http://www.amamontanastate.org

Montana State AMA Contact:

Maddie McCann                                                      Eric Van Steenburg

VP of Communications, AMA                                 Faculty Advisor, AMA

communications.msu.ama@gmail.com                  eric.vansteenburg@montana.edu


Jacobs, Ivankovich Win AMA at MSU Sales Competitions

Students to compete at national events during the International Collegiate Conference in April

Bozeman, MT - February 4, 2019 - Emma Jacobs, a junior from Belgrade, and Isabelle Ivankovich, a freshman from Everett, Wash., took home the titles at the recently held American Marketing Association (AMA) sales competitions. Jacobs was crowned champion in the TJ Electric National Sales Competition in which students had 5-6 minutes to convince a prospective buyer to purchase a product. Ivankovich was the winner the following night in the Perfect Pitch Competition where students had 90 seconds to sell themselves in a job interview. The winners of these two competitions each received a $500 scholarship to help fund their trip to compete nationally in the competition they won.

“I am so excited to be able to compete in the AMA National Sales Competition this spring,” said Jacobs, who edged out half a dozen other students for the win. “I look forward to the chance to represent the Montana State chapter of the AMA on a national level.”

This was the first ever National Sales Competition hosted by the award-winning MSU student chapter. This competition gave students across disciplines the opportunity to test their skills in a real world situation and receive valuable feedback. It was the second year in a row for the AMA chapter to host a Pitch Perfect Competition, but the first in which a winner was announced and awarded a scholarship to pay their way to compete at nationals.

“This competition was an excellent learning experience,” said Ivankovich, who competed in both events and finished third in the TJ Electric National Sales Competition. “I can’t wait to get to New Orleans and represent our MSU chapter.”

Every spring, students from all over the country gather in New Orleans to compete in the International Collegiate Conference. The ICC consists of several business simulations and several sales competitions. The Montana State student chapter was recognized as a top 20 international chapter and took third place in the Team Case Competition at the 40th annual ICC.

These competitions were made possible by a generous donation from TJ Electric, a local Belgrade company. Their donation was used to help fund the trips to the ICC for the two winners of the competitions.

The American Marketing Association at Montana State is MSU’s student chapter of the AMA. We prepare students for their professional careers through empowering experiences that develop strong networks, personal growth, and ethical leadership with a community-oriented focus. Membership in the AMA at MSU is open to all students of any major. For more information about AMA at Montana State please visit the following site: http://www.amamontanastate.org

Montana State AMA Contact:

Maddie McCann                                                      Eric Van Steenburg

VP of Communications, AMA                            Faculty Advisor, AMA

communications.msu.ama@gmail.com                eric.vansteenburg@montana.edu



MSU Marketing Students Adopt Local Nonprofit

Student chapter of the American Marketing Association developing TV ads, company video, and complete marketing plan for Sacks Thrift Store

Bozeman, MT - December, 17, 2018 - Three advertising spots created for Sacks Thrift Store and the Bozeman Help Center began airing on ABC FOX Montana in December and will continue running through 2019. A team of students from the Montana State University chapter of the American Marketing Association are creating a complete marketing plan for Sacks Thrift Store.

The advertisements for Sacks were created by Chloe Blaylock, Director of Videography, with help from Nicole Hudson, a film major at Montana State. The first commercial explains Sacks’ mission and the products that can be found in the store. The second explains how to donate to Sacks and why these donations are so important to Sacks and the Help Center. After the new year, the third and final commercial showing the “feel good” benefits that come from donating to Sacks and the Help Center will run for several weeks.

“It is exciting to see these ads come together.” said Cameron Erickson, VP of Marketing for AMA and a senior marketing major from Fort Collins, CO. “Chloe and the whole team have put a lot of time and effort into creating them and the final product really shows it.”

Profits from Sacks support the Bozeman Help Center, a nonprofit that provides multiple services to the Bozeman Community. These services include a 24-hour crisis line, crisis answering service, child advocacy center, sexual assault counseling, suicide intervention and prevention, and Hearts and Homes. The goal of this plan is to help raise awareness for Sacks and the Bozeman Help Center, leading to an increase in profit for Sacks and funding for the Help Center.

The American Marketing Association at Montana State is MSU’s student chapter of the AMA. We prepare students for their professional careers through empowering experiences that develop strong networks, personal growth, and ethical leadership with a community-oriented focus. Membership in the AMA at MSU is open to all students of any major. For more information about AMA at Montana State please visit the following site: http://www.amamontanastate.org

Montana State AMA Contact:

Maddie McCann Eric Van Steenburg

VP of Communications, AMA Faculty Advisor, AMA

communications.msu.ama@gmail.com eric.vansteenburg@montana.edu


AMA Case Competition Team Submits Final Marketing Plan

Team seeking second consecutive trip to finals and opportunity to present work in front of Wall Street Journal executives

Bozeman, Mont. - Dec, 5, 2018 - The Case Competition team of the American Marketing Association (AMA) at Montana State successfully submitted their final plan in the annual AMA Collegiate Case Competition with hopes of making finals again this year. This is the second year the chapter has entered the AMA Collegiate Case Competition. Last year the team made it to finals and placed third overall among more than 100 chapters that entered. Finalists are expected to be announced by the end of January.

The client of these year’s competition, The Wall Street Journal, is looking for innovative ways to increase subscriptions among college students. The Journal sponsored this year’s Case Competition in hope of hearing creative and strategic ideas from top collegiate teams how to accomplish this goal.

“I am so proud of my team and the work they have put in this semester,” said Austin Altman, a senior from Telluride, Colo., who served on the team. “By conducting primary and secondary research, strategically setting objectives, and developing unique recommendations, we were able to produce a finished product that we can all stand behind confidently and present to our potential client, The Wall Street Journal.”

If the team makes it to the finals, they will travel to New Orleans to present their plan to executives from The Wall Street Journal at the International Collegiate Conference, taking place in April next year.

“Being able to work on this team allowed me to gain valuable experience in a business setting and provided me with a high quality product to add to my portfolio,” said Lexi Drake, a graphic design major from Girdwood, Alaska.

Participating AMA Case Team members include: Altman , Hayden Binde of East Helena, Mont., Erin Brohoski of Tigard, Ore., Paige Desatoff of Broadus, Mont., Hillary Dews of Hattiesburg, Miss., Lexi Drake of Girdwood, Alaska, Cameron Erickson of Fort Collins, Colo., Matt Hronek of Great Falls, Mont., Jamie Jones Kenison of Boise, Idaho, and AJ Van Leeuwen of Lake Oswego, Ore.

The American Marketing Association at Montana State is MSU’s student chapter of the AMA. We prepare students for their professional careers through empowering experiences that develop strong networks, personal growth, and ethical leadership with a community-oriented focus. Membership in the AMA at MSU is open to all students of any major. For more information about AMA at Montana State please visit the following site: http://www.amamontanastate.org

Montana State AMA Contact:

Maddie McCann Eric Van Steenburg

VP of Communications, AMA Faculty Advisor, AMA

communications.msu.ama@gmail.com eric.vansteenburg@montana.edu


AMA Submits First Two Entries of 2018-2019 into National Competition

Chapter seeking to repeat as a top 5 website, make finals for best marketing week.


Bozeman, Mont. - November 13, 2018 - Montana State’s chapter of AMA kicked off defense of its top-20 designation by entering two competitions for the 2019 International Collegiate Conference (ICC) held in New Orleans next April. The website created by Cameron Erickson, VP of Marketing along with Michael Kriegel and Brianne Maghan, co-directors of Web Content was entered into the AMA Collegiate Website Competition. Paige Desatoff, VP of Programs, entered a summary report of the chapter’s Marketing Week into the Outstanding Marketing Week Competition. Results for both competitions will be announced at ICC in spring 2019.

“I am proud of everything that our team has been able to do so far this year,” said Erickson, who worked with his co-directors throughout the semester to create a new website for the chapter highlighting important content for members like leadership/membership information, event calendars and the new mission statement. “Michael and Brianne have both put in a ton of time and effort to create our new chapter website. After finishing 2nd place last year, we have high expectations to top that in April.”

The goals of our 2018 Marketing Week were to promote engagement in our community and to increase participation among our current members and students in other majors around campus. The week turned out to be highly successful as all four goals were met.

“We broke records for attendance at our Job Prep event and were able to generate 75 leads for new membership through promoting the events at more than 15 classroom presentations the week before, reaching over 300 students” said Desatoff, who was assisted by Lauren Windler and Maddy Ouellette, two directors working in the Programs Committee. “I am pleased that both current members and prospects were able to experience how AMA can prepare them for their professional careers and be beneficial to their future.”

A comprehensive evaluation of Marketing Week was summarized in a report submitted to national competition by Desatoff last week.

The American Marketing Association at Montana State is MSU’s student chapter of the AMA. Its mission is to develop innovative professionals in a community oriented environment by providing opportunities, fostering leadership, and growing an efficient global network. Membership in the AMA at MSU is open to all students of any major. For more information about AMA at Montana State please visit the following site: http://www.amamontanastate.org

Montana State AMA Contact:

Maddie McCann                                                  Eric Van Steenburg

VP of Communications, AMA                             Faculty Advisor, AMA

communications.msu.ama@gmail.com            eric.vansteenburg@montana.edu


Marketing Week

BOZEMAN, Mont. - October 10 - The first week of October was the American Marketing Association’s national Marketing Week. The National AMA chapter hosted a conference in Las Vegas while chapters all across the country participated by hosting their own events. Our very own student chapter here at Montana State held several events designed to improve student’s business skills and networking abilities through partnerships with local professionals.

Day 1: Agency Tours

The first event, held on Monday, was a tour of several marketing agencies located in Bozeman. Students had the opportunity to tour Big Storm, Mammoth Marketing, Massive Studios, and Prime Incorporated.

Day 2: Job Prep Event

On Tuesday, AMA hosted a job prep event in collaboration with our advisory board. Students had the opportunity to work on interview skills, resumes, and several other skills with local business professionals. This workshop was meant to prepare students for the upcoming Meet the Business Recruiters Night and Career Fair.

Day 3: Out of town Business Recruiter Panel

On Wednesday, students had the chance to meet recruiters from top companies like Kiewit, Boeing, NAVSEA, and Fluke. The recruiters also held a panel where students could ask questions and engage in an open discussion.

Day 4: Outbound Sales Competition

On Thursday, two sales professionals from Northwestern Mutual judged a mock outbound sales competition. This event allowed students to practice their sales skills and receive valuable feedback from industry professionals. It was also an excellent opportunity for students to get a feel for what the Outbound Sales Competition is like at the International Collegiate Conference held in New Orleans in the spring.

Day 5: Scavenger Hunt

On the final day of Marketing Week, our chapter hosted a scavenger hunt to wrap of a busy week filled with excellent career building events. Students were encouraged to put a team together and follow clues that led them around Bozeman, with stops at Museum of the Rockies, White Dog Brewing, Bridger Brewing, and more. The top teams received prizes.

Montana State AMA Contact:

Holland Doshier                                              Eric Van Steenburg

Director of Public Relations, AMA Faculty Advisor, AMA

communications.msu.ama@gmail.com            eric.vansteenburg@montana.edu


American Marketing Association Elects New Board for 2018-2019 Academic Year

 

Bozeman, MT – April 17, 2018 – Following elections by the general membership, the American Marketing Association at Montana State announces new executive board for the 2018-2019 academic year.

Krista Lauring and Lena Johansen, both board members last year, were elected President and Executive Vice President, respectively. Joining the two former board members on the new executive board are Austin Altman of Telluride, Colo. as vice president of membership, Erin Brohoski of Portland, Ore. as vice president of finance, Paige Desatoff of Broadus, Mt., vice president of programs, Hillary Dews of Hattiesburg, Miss., vice president of fundraising, Cameron Erickson of Fort Collins, Colo., vice president of marketing, and Maddie McCann of Elm Grove, Wisc., vice president of communications.

Exec Board 2018.2019.jpg

 “I’m excited for the energy and new perspective the upcoming executive board is bringing to the organization,” said Lauring, a rising senior from Roseville, Minn., who previously served as VP-Programs. “I am really looking forward to this upcoming year for AMA at Montana State.”

 Dr. Eric Van Steenburg remains faculty advisor for the chapter’s third year, with plans to continue the progression of performance at the International Collegiate Conference in April 2019. At the most recent ICC, the MSU chapter was named a Top 20 chapter among more than 370 worldwide, finished second for best website, and third in the prestigious case competition, which it entered for the first time.

 “Seeing the progression from the founding board to now maintains my confidence in the future of the chapter,” said Johansen, a rising senior from Vancouver, Wash., who joined the board as a freshman. “We have come so far as a chapter. It’s really encouraging to see.”

 The American Marketing Association at Montana State is MSU’s student chapter of the AMA. Its mission is to develop innovative professionals in a community oriented environment by providing opportunities, fostering leadership, and growing an efficient global network. Membership in the AMA at MSU is open to all students of any major. For more information about AMA at Montana State please visit the following site: http://www.amamontanastate.org

Montana State AMA Contact:

Maddie McCann                                                Eric Van Steenburg

VP of Communications, AMA Faculty Advisor, AMA

communications.msu.ama@gmail.com            eric.vansteenburg@montana.edu


Montana State AMA Chapter Earns Three National Awards

Two-year-old student marketing organization nabs third-place for case competition, 

second-place for website design, and a Top 20 chapter designation

 

BOZEMAN, Mont. – April 9, 2018 –The student chapter of the American Marketing Association at Montana State earned three major awards at the 40thannual AMA International Collegiate Conference held April 5-7 in New Orleans. The two-year-old chapter earned second place for best website and third place in the case competition. The organization was also named a Top 20 chapter out of more than 370 student chapters worldwide.

“The outstanding showing at ICC is the result of incredible drive, marketing instinct, and intelligence from all the students associated with AMA,” said Eric Van Steenburg, assistant professor of marketing in the Jake Jabs College of Business & Entrepreneurship and faculty advisor for AMA at Montana State. “It is incredible to think about all they have accomplished in such a short time.”

ICC Awards.jpg

 To finish in the Top 20, a chapter had to earn a high score in all six functional areas of its Annual Report. Those are (1) Professional Development, (2) Community & Social Impact, (3) Fundraising, (4) Membership, (5) Internal & External Communications, and (6) Chapter Operations. Completion of the annual report was spearheaded by chapter president Emilie McGee of Bozeman, executive vice president George Gold of Helena, and director of graphic design Katie Pierce of Missoula.

In addition to the Top 20 award, the 10-person MSU case team finished third out of more than 100 universities that entered the prestigious case competition. After being named a finalist in January, five members of the team presented their strategic marketing plan at the conference to the client, Mary Kay CMO Cheryl Adkins-Green. They impressed the judges with their knowledge of the market, their bold strategic recommendations, and their graphic design that was used to develop a new logo and packaging for a recommended sub-brand. Presenters included Morgan Gilbert of Billings, Mont., Jonathan Habel of Clancy, Mont., Nathan Piccini of Mukilteo, Wash., Haley Walter of Helena, Mont., and Pierce.

 In taking second place out of hundreds of student chapters that entered the competition for best website, the MSU chapter’s website (www.amamontanastate.org) scored high on aesthetics, functionality, engagement, and various other required elements, such as a calendar of events and links to AMA national. Website efforts were led by Austin Finch of Dillon, Mont., who serves as the chapter’s vice president of marketing.

ICC Awards 2.jpg

 Finally, the two-person team of McGee and Gold reached the semifinals of the Marketing Strategy competition in which students are presented with a business case and have 20 minutes to prepare a strategy leveraging marketing to solve the company’s problem. After the preparation period, students have seven minutes to present their strategy to a team of judges, and three minutes to answer two specific questions related to the case.

 “I am extremely proud of the chapter as a whole,” said McGee, senior marketing major and founding member of organization. “The chapter is still young, and seeing it progress has been an overwhelmingly positive experience for everyone involved.” 

 Members of the AMA executive board include McGee (president), Gold (executive vice president), Finch (VP-Marketing), Lena Johansen (VP-Communications) of Vancouver, Wash., Wyatt Kelley (VP-Membership) of Kent, Wash., Elijah Klein (VP-Finance) of Tacoma, Wash., and Krista Lauring (VP-Programs) of St. Paul, Minn.

 The American Marketing Association at Montana State is MSU’s student chapter of the AMA. Its mission is to develop innovative professionals in a community oriented environment by providing opportunities, fostering leadership, and growing an efficient global network. Membership in the AMA at MSU is open to all students of any major.

 AMA Contacts:

Lena Johansen                          Eric Van Steenburg

VP of Communications, AMA Faculty Advisor, AMA

lenajohansen0@gmail.com      eric.vansteenburg@montana.edu


Montana State’s AMA Case Competition Team Named Finalist

First-year team to compete against nine other universities by presenting marketing plan to

judges and Mary Kay executives at International Collegiate Conference in April

 

BOZEMAN, Mont. - February 5, 2018 - The marketing plan submitted by Montana State’s student chapter of the American Marketing Association (AMA) has been named a finalist in the annual Collegiate Case Competition, sponsored this year by Mary Kay. MSU’s team will be competing against nine other universities at the annual International Collegiate Conference in New Orleans this April, presenting their plan to Mary Kay executives and a panel of judges.

 “The 10 Montana State AMA students taking part of the Case Competition worked tirelessly over the course of the fall semester,” said Dr. Eric Van Steenburg, assistant professor of marketing and faculty advisor for the MSU student chapter. “From conducting secondary research, to hosting five focus groups and analyzing all the data from that and an online survey, to generating eye-catching creative design, every member of that team made this Top 10 recognition possible. And to do so in their first year is even more impressive.”

 As the 2017-2018 sponsor, Mary Kay challenged AMA students to revolutionize the personal beauty experience for younger audiences, and develop a marketing plan that would increase the number of Mary Kay Independent Beauty Consultants as well as sales among next generation non-users ages 18-24.

Case Comp Finalist.jpeg

 The AMA Collegiate Case Competition, started in 1986, is a year-long event that brings together top marketing students to work on a marketing challenge submitted by a sponsoring organization. The case sponsor provides a detailed marketing problem for which it is hoping to gain the perspective of AMA’s best students, who compete by developing a marketing strategy in a nationally recognized competition.

 “Benjamin Franklin once said, ‘Either write something worth reading or do something worth writing about,’ and our students in the American Marketing Association have done both,” said Kregg Aytes, dean of Jake Jabs College of Business and Entrepreneurship. “I am extremely proud of these individuals and the work they have accomplished.”

Participating AMA Case Competition members include: Alexis Blanchard of Woodstock, Vt., Morgan Gilbert of Billings, Mont., George Gold of Helena, Mont., Jonathan Habel of Clancy, Mont., Wyatt Kelly of Kent, Wash., Krista Lauring of St. Paul, Minn., Erica Nickoloff of Culbertson, Mont., Nathan Piccini of Mukilteo, Wash., Katie Pierce of Missoula, Mont., and Haley Walter of Helena, Mont.

 Other universities with teams making the finals who will be competing for the title include:

· British Columbia Institute of Technology

· California Polytechnic State University, San Luis Obispo

· California State Polytechnic University, Pomona

· Capilano University

· CUNY - College of Staten Island

· University of Georgia

· University of Pennsylvania

· University of Wisconsin - Eau Claire

· University of Wisconsin - Whitewater

The AMA International Collegiate Conference, taking place April 5-7, 2018 in New Orleans, is one of the best opportunities for aspiring markers. Marketing students have the opportunity to learn as more than 1,500 students, 250 faculty, and hundreds of professional marketers come together for professional development, career advice, networking, and competitions.

The American Marketing Association at Montana State is MSU’s student chapter of the AMA. Its mission is to develop innovative professionals in a community oriented environment by providing opportunities, fostering leadership, and growing an efficient global network. Membership in the AMA at MSU is open to all students of any major. For more information about AMA at Montana State please visit the following site: http://www.amamontanastate.org

Montana State AMA Contacts:

Erica Nickoloff  Dr. Eric Van Steenburg

Director of Social Media, AMA Faculty Advisor

erica.nickoloff@gmail.com eric.vansteenburg@montana.edu


AMA at Montana State Creates Social Impact Video

AMA at Montana State Director of Film and Photography, Silas Tolles completed a multi-month partnership with The Emerson Center for the Arts & Culture.

BOZEMAN, Mont. – January 24, 2018 – Capping months of work, Silas Tolles submitted the final cut of this year’s Social Impact Video contest entry. This year our chapter worked with The Emerson Center for the Arts & Culture to create a pro-bono marketing plan for their organization. As a result, we also chose to create them the video below.

The American Marketing Association at Montana State is MSU’s student chapter of the AMA. Its mission is to develop innovative professionals in a community oriented environment by providing opportunities, fostering leadership, and growing an efficient global network. Membership in the AMA at MSU is open to all students of any major. For more information about AMA at Montana State please visit the following site: http://www.amamontanastate.org.

Montana State AMA contacts:

Emilie McGee                                    Austin Finch  

President, AMA                                  VP of Marketing, AMA

mcgee.emilie@gmail.com             austinfinch406@gmail.com


AMA at Montana State Establishes Advisory Board

Marketing and sales professionals join first-ever board to help guide AMA chapter; Board members attend first executive board meeting of the year

BOZEMAN, Mont. – January 18, 2018 – Seven marketing and sales professionals from Southwest Montana have agreed to join the first-ever Advisory Board for the student chapter of the American Marketing Association (AMA) at Montana State University.

Founding members of the Advisory Board include:

  • Steven Cannon, founder/managing partner at pulseCHECKER, a B2C and B2B e-commerce consultancy

  • Lauren Caselli, owner of Lauren Caselli Events, an event marketing and management agency

  • Tara Petre, strategist at Elixiter, a martech firm specializing in Marketo solutions for B2B clients

  • Cary Kessenich, director of marketing & customer experience for Westpaw, a developer and manufacturer of pet toys

  • EJ Porth, communications & outreach director for the Gallatin Valley Land Trust, a nonprofit organization focused on trails and open lands

  • Megan Armstrong Wold, founder/president of Armstrong Marketing Solutions, a marketing and design agency

  • Adam Wright, director of business development at Printing For Less, a direct marketing firm

“We are thrilled to be asked to join the Advisory Board for the AMA chapter at MSU,” said Petre, who along with Armstrong Wold is one of two Montana State alumni on the new board. “To be able to work with students who demonstrate such leadership, organization, and marketing skill is quite an honor.”

The Advisory Board joined the seven-member Executive Board at its first meeting of the year on Jan. 18, 2018, and already made a positive impact. Advisory Board members offered advice on AMA’s rebranding and which brand marks the MSU chapter should use, gave tips on how to improve its fundraising efforts, and volunteered to help with member recruitment.

“It was a fun meeting, and exciting to be working along such bright minds,” said Porth, who previously volunteered for the chapter’s Nonprofit Marketing panel during Marketing Week in October 2017. “I’m really looking forward to this.”

Among the responsibilities as members of the Advisory Board, the local marketing and sales professionals will, when possible, help the executive board set the agenda for the upcoming academic year, advise on vision, themes, and goals for the year ahead, present at AMA events, provide tours of their facilities and offices, assist in networking, and provide job coaching, resume reviews, soft skills coaching and interview preparation support as needed.

“We’re quite lucky to have an Advisory Board, and members of that board who want to be active in supporting our efforts,” said Emilie McGee, president of the AMA chapter at Montana State. “I think having this new board will definitely be a plus for future exec boards and AMA members at our school.”

The American Marketing Association at Montana State is MSU’s student chapter of the AMA. Its mission is to develop innovative professionals in a community oriented environment by providing opportunities, fostering leadership, and growing an efficient global network. Membership in the AMA at MSU is open to all students of any major. For more information about AMA at Montana State please visit the following site: http://www.amamontanastate.org.

Montana State AMA contacts:

Emilie McGee                                    Eric Van Steenburg  

President, AMA                                  Faculty Advisor, AMA

mcgee.emilie@gmail.com             eric.vansteenburg@montana.edu


Chapter Plan Submitted to AMA Headquarters in Chicago

Executive board completes first major step on the road to becoming a top 10 international chapter.

BOZEMAN, Mont. - October 11, 2017- Compiling efforts from across the chapter, AMA at MSU submits its 2017-2018 Chapter Plan to the national AMA Headquarters in Chicago, IL. This plan outlines the goals and operations planned for the 2017-1018 year.  This plan will be a point of reference when evaluating our efforts and successes when drafting the Annual Report.

Increasing efforts from the previous year, the chapter recruited a graphic designer, Katie Pierce to design both the Chapter Plan and Annual Report.

A copy of the 2017-2018 Chapter Plan is included below. 

The American Marketing Association at Montana State is MSU’s student chapter of the AMA. Its mission is to develop innovative professionals in a community oriented environment by providing opportunities, fostering leadership, and growing an efficient global network. Membership in the AMA at MSU is open to all students of any major. For more information about AMA at Montana State please visit the following site: http://www.amamontanastate.org

Montana State AMA Contact:

Austin Finch

VP of Marketing, AMA

austinfinch406@gmail.com


AMA Members Attend Customer Engagement Summit

Montana State AMA chapter members attend Big Sky Big Ideas Engagement Summit

BOZEMAN, Mont. – October 5, 2017 - The American Marketing Association student chapter at Montana State University sent six of its members to the Big Sky Big Ideas Engagement Summit. Hosted by chapter sponsor Printing for Less, this summit focused around coming innovations in the field of customer experience and engagement.

Members were afforded the opportunity to watch talks from leaders in the customer engagement industry. Speakers included Peter Coffee, Vice-President for Strategic Research at Salesforce, and TK Kader, Vice-President of Strategy at Marketo. These presentations focused around advancements that are being made in gathering and analyzing customer data, as well as the how new technology is continuing to expand the horizons of customer engagement.

The summit concluded with a networking social that allowed our members the opportunity to mingle with the speakers, as well as local business and technology leaders. Our members made many new connections and were able to learn more about the variety of topics that were discussed during the day’s presentations. “I really enjoyed meeting with local leaders in the business industry” said VP of Membership, Wyatt Kelly.

The Big Sky Big Ideas was an eye-opening experience for our members in attendance. We were able to make many valuable connections within the local and national marketing industry, while learning important lessons about the future of marketing and customer engagement. For more information about the Big Sky Big Ideas Summit please visit the following site: https://www.pfl.com/Big-Sky-Big-Ideas-Summit.html

The American Marketing Association at Montana State is MSU’s student chapter of the AMA. Its mission is to develop innovative professionals in a community oriented environment by providing opportunities, fostering leadership, and growing an efficient global network. Membership in the AMA at MSU is open to all students of any major. For more information about AMA at Montana State please visit the following site: http://www.amamontanastate.org

Montana State AMA Contact:

Austin Finch

VP of Marketing, AMA

austinfinch406@gmail.com


AMA Chapter Elects New Board for 2017-2018 Academic Year

Marketing chapter continues to engage students, with fifteen individuals running for eight board positions in recent elections.

Bozeman, MT – April 4, 2017- American Marketing Associations Chapter at Montana State announces new executive board for the 2017-2018 academic year.

Joining the Executive board are George Gold (Vice President), Austin Finch (VP-Marketing), Elijah Klein (VP-Finance), Kristen Lauring (VP-Programs) and Sunrip Rehal (VP-Fundraising). Former board members, Wyatt Kelly (VP-Membership) and Lena Johansen (VP-Communications) were re-elected, and Emilie McGee, former Vice President, was elected as the new President. “Each individual joining our board brings a diverse set of skills, energy and passion to our chapter. I’m going to set high standards for this board, because I believe that we can achieve great things. I am excited to see what the next year holds.”, Emilie McGee, President.

Dr. Eric Van Steenburg remains chapter advisor for the second year, with plans to lead the chapter to a Top 10 spot at the International Collegiate Conference in April 2018. This year Dr. Van Steenburg will also oversee the Case Competition team, with approval from the College of Business for students to receive credit for participation in this independent study.

The American Marketing Association at Montana State is MSU’s student chapter of the AMA. Its mission is to develop innovative professionals in a community oriented environment by providing opportunities, fostering leadership, and growing an efficient global network. Membership in the AMA at MSU is open to all students of any major. For more information about AMA at Montana State please visit the following site: http://www.amamontanastate.org

Montana State AMA Contact:

Austin Finch

VP of Marketing, AMA

austinfinch406@gmail.com


American Marketing Association at Montana State Nabs Top 25 Spot

First-year student chapter excels at annual AMA International Collegiate Conference with third-place social impact video award and semifinal showing in Marketing Strategy competition

BOZEMAN, Mont. - March 21, 2017 - The American Marketing Association student chapter at Montana State University was extremely successful in its first-ever appearance at the 39th annual AMA International Collegiate Conference held March 16-18 in New Orleans. The first-year chapter finished in the Top 25 for best overall chapter among more than 370 student AMA chapters worldwide.

“Going into this year, we didn’t know what to expect,” said chapter president Vanessa Bakken, a senior marketing major from Grand Forks, N.D. “But with the help of an incredibly dedicated board, an amazing faculty advisor, and the support of the MSU Jake Jabs College of Business & Entrepreneurship, the Top 25 result demonstrates how hard we worked to not only get the MSU chapter started, but to make it competitive on a nationwide scale from the beginning.”

In addition to the Top 25 award, the MSU chapter earned a third-place finish in the Best Community and Social Impact Video category with is video for the Bozeman ColorMe Fun Run, which raises money for art and physical education programs in Bozeman area schools. Senior film major Duncan Williamson of Denver, senior marketing major Clayton Adcock of Lewistown, Mont., junior marketing major Zen Wohlers of Tacoma, and sophomore Jake Vopel ofBillings filmed the event that took place in October 2016, with Williamson also conducting interviews with the event managers, and editing the film.

Finally, the two-person team of Bakken and George Gold, a junior marketing major from Helena, reached the semifinals of the Marketing Strategy competition in which students are presented with a business case and had 20 minutes to prepare a strategy leveraging marketing to solve the company’s problem. After the preparation period, students had seven minutes to present their strategy to a team of judges, and three minutes to answer two specific questions related to the case. Bakken and Gold reached the final 16 out of 98 teams competing.

To finish in the Top 25, a chapter had to earn a high score in all six areas of its Annual Report. Those are (1) Professional Development, (2) Community & Social Impact, (3) Fundraising, (4) Membership, (5) Internal & External Communications, and (6) Chapter Operations.

Members of the AMA executive board include Bakken (president), Emilie McGee (vice president) of Bozeman, Baylee Eisenmann (VP-Finance) of Kalispell, Kayla Garfield (VP-Fundraising) of Highlands Ranch, Colo., Jonathan Habel (VP-Membership) of Helena, Lena Johansen (VP-Communications), Wyatt Kelley (VP-Membership) of Kent, Wash., Joe Michael (VP-Programs) of Bozeman, Katya Peterson (VP-Communications) of Helena, Williamson (VP-Promotions), and Wohlers (VP-Marketing). The faculty advisor is Eric Van Steenburg, assistant professor of marketing in the Jake Jabs College of Business & Entrepreneurship.

The American Marketing Association at Montana State is MSU’s student chapter of the AMA. Its mission is to develop innovative professionals in a community oriented environment by providing opportunities, fostering leadership, and growing an efficient global network. Membership in the AMA at MSU is open to all students of any major.

Montana State AMA Contact:

Vanessa Bakken                       Eric Van Steenburg  

President, AMA                         Faculty Advisor, AMA

vbbakken@gmail.com            eric.vansteenburg@montana.edu


View Our Annual Report 


First Annual Awards Ceremony  10/19/16

AMA at Montana State recently hosted a luncheon to give out annual awards for a variety of categories related to the Chapter, the University, and the marketing industry. 

  • Local Business of the Year - Elixiter

  • AMA at Montana State Member of the Year - Duncan Williamson

  • Montana Marketer of the Year - Bridget Cavanaugh

  • MSU Business Professor of the Year - Kristi Mills

  • MSU Marketing Professor of the Year - Jake Cook


First Annual Marketing Week  10/17/16-10/21/16

  • Speed networking with Non-profit companies

    • Montana Outdoor Science School

    • Wortman Lung Cancer Foundation

    • Playfwd

    • YMCA

    • Prospera

  • PintPass Brewery Challenge

    • Outlaw Brewing

    • MAP Brewing CO.

    • White Dog Brewing

    • Bridger Brewing

  • Marketing Agency Crawl

    • Red Brain Media

    • Mercury CSC

    • Flying Horse Communication

    • Mammoth Marketing

  • Career Coaching and Internships Presentation

  • Elixiter Lunch & Learn

    • Preparing for Your Marketing Career

    • AMA at Montana State Annual Awards presentation

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