MARKETPLACE SIMULATIONS COMPETITIONS

Caitlin McClean, Kylee Gamradt, Lena Johnson, and Rachel Hinkle

Caitlin McClean, Kylee Gamradt, Lena Johnson, and Rachel Hinkle

To complete the challenge, you will use a Marketplace simulation. Marketplace is a competitive business game that takes marketing students through real-world marketing decisions one step at a time.

See what it’s like to run a marketing department: analyze the potential markets, choose the target market segments, develop products, pricing strategy, advertising campaigns, and beyond.

Each decision round, which represents a quarter in the life of your company, you’ll have new decisions to make. You’ll react to your competitors’ moves, listen to your customers, and adjust your strategy as needed.

If you are interested in competing in the marketplace simulations competition please click the button below.