AMA at Montana State News


Montana State’s AMA Case Competition Team Named Finalist

First-year team to compete against nine other universities by presenting marketing plan to

judges and Mary Kay executives at International Collegiate Conference in April

 

BOZEMAN, Mont. - February 5, 2018 - The marketing plan submitted by Montana State’s student

chapter of the American Marketing Association (AMA) has been named a finalist in the annual Collegiate

Case Competition, sponsored this year by Mary Kay. MSU’s team will be competing against nine other

universities at the annual International Collegiate Conference in New Orleans this April, presenting their

plan to Mary Kay executives and a panel of judges.

 

“The 10 Montana State AMA students taking part of the Case Competition worked tirelessly over the

course of the fall semester,” said Dr. Eric Van Steenburg, assistant professor of marketing and faculty

advisor for the MSU student chapter. “From conducting secondary research, to hosting five focus groups

and analyzing all the data from that and an online survey, to generating eye-catching creative design,

every member of that team made this Top 10 recognition possible. And to do so in their first year is even

more impressive.”

 

As the 2017-2018 sponsor, Mary Kay challenged AMA students to revolutionize the personal beauty

experience for younger audiences, and develop a marketing plan that would increase the number of Mary

Kay Independent Beauty Consultants as well as sales among next generation non-users ages 18-24.

 

The AMA Collegiate Case Competition, started in 1986, is a year-long event that brings together top

marketing students to work on a marketing challenge submitted by a sponsoring organization. The case

sponsor provides a detailed marketing problem for which it is hoping to gain the perspective of AMA’s

best students, who compete by developing a marketing strategy in a nationally recognized competition.

 

“Benjamin Franklin once said, ‘Either write something worth reading or do something worth writing

about,’ and our students in the American Marketing Association have done both,” said Kregg Aytes, dean

of Jake Jabs College of Business and Entrepreneurship. “I am extremely proud of these individuals and

the work they have accomplished.”

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Participating AMA Case Competition members include:

Alexis Blanchard of Woodstock, Vt., Morgan Gilbert of

Billings, Mont., George Gold of Helena, Mont., Jonathan

Habel of Clancy, Mont., Wyatt Kelly of Kent, Wash., Krista

Lauring of St. Paul, Minn., Erica Nickoloff of Culbertson,

Mont., Nathan Piccini of Mukilteo, Wash., Katie Pierce of

Missoula, Mont., and Haley Walter of Helena, Mont.

 

Other universities with teams making the finals who will be competing for the title include:

 British Columbia Institute of Technology

 California Polytechnic State University, San Luis Obispo

 California State Polytechnic University, Pomona

 Capilano University

 CUNY - College of Staten Island

 University of Georgia

 University of Pennsylvania

 University of Wisconsin - Eau Claire

 University of Wisconsin - Whitewater

 

The AMA International Collegiate Conference, taking place April 5-7, 2018 in New Orleans, is one of the

best opportunities for aspiring markers. Marketing students have the opportunity to learn as more than

1,500 students, 250 faculty, and hundreds of professional marketers come together for professional

development, career advice, networking, and competitions.

 

The American Marketing Association at Montana State is MSU’s student chapter of the AMA. Its mission

is to develop innovative professionals in a community oriented environment by providing opportunities,

fostering leadership, and growing an efficient global network. Membership in the AMA at MSU is open to

all students of any major. For more information about AMA at Montana State please visit the following

site: http://www.amamontanastate.org

 

Montana State AMA Contacts:

Dr. Eric Van Steenburg

Faculty Advisor

eric.vansteenburg@montana.edu

Erica Nickoloff 

Director of Social Media, AMA

erica.nickoloff@gmail.com


AMA at Montana State Creates Social Impact Video

AMA at Montana State Director of Film and Photography, Silas Tolles completed a multi-month partnership with The Emerson Center for the Arts & Culture.

BOZEMAN, Mont. – January 24, 2018 – Capping months of work, Silas Tolles submitted the final cut of this year’s Social Impact Video contest entry. This year our chapter worked with The Emerson Center for the Arts & Culture to create a pro-bono marketing plan for their organization. As a result, we also chose to create them the video below.

 

The American Marketing Association at Montana State is MSU’s student chapter of the AMA. Its mission is to develop innovative professionals in a community oriented environment by providing opportunities, fostering leadership, and growing an efficient global network. Membership in the AMA at MSU is open to all students of any major. For more information about AMA at Montana State please visit the following site: http://www.amamontanastate.org.

Montana State AMA contacts:

Emilie McGee                                    Austin Finch  

President, AMA                                  VP of Marketing, AMA

mcgee.emilie@gmail.com                  austinfinch406@gmail.com


AMA at Montana State Establishes Advisory Board

Marketing and sales professionals join first-ever board to help guide AMA chapter; Board members attend first executive board meeting of the year

BOZEMAN, Mont. – January 18, 2018 – Seven marketing and sales professionals from Southwest Montana have agreed to join the first-ever Advisory Board for the student chapter of the American Marketing Association (AMA) at Montana State University.

Founding members of the Advisory Board include:

  • Steven Cannon, founder/managing partner at pulseCHECKER, a B2C and B2B e-commerce consultancy

  • Lauren Caselli, owner of Lauren Caselli Events, an event marketing and management agency

  • Tara Petre, strategist at Elixiter, a martech firm specializing in Marketo solutions for B2B clients

  • Cary Kessenich, director of marketing & customer experience for Westpaw, a developer and manufacturer of pet toys

  • EJ Porth, communications & outreach director for the Gallatin Valley Land Trust, a nonprofit organization focused on trails and open lands

  • Megan Armstrong Wold, founder/president of Armstrong Marketing Solutions, a marketing and design agency

  • Adam Wright, director of business development at Printing For Less, a direct marketing firm

“We are thrilled to be asked to join the Advisory Board for the AMA chapter at MSU,” said Petre, who along with Armstrong Wold is one of two Montana State alumni on the new board. “To be able to work with students who demonstrate such leadership, organization, and marketing skill is quite an honor.”

The Advisory Board joined the seven-member Executive Board at its first meeting of the year on Jan. 18, 2018, and already made a positive impact. Advisory Board members offered advice on AMA’s rebranding and which brand marks the MSU chapter should use, gave tips on how to improve its fundraising efforts, and volunteered to help with member recruitment.

“It was a fun meeting, and exciting to be working along such bright minds,” said Porth, who previously volunteered for the chapter’s Nonprofit Marketing panel during Marketing Week in October 2017. “I’m really looking forward to this.”

Among the responsibilities as members of the Advisory Board, the local marketing and sales professionals will, when possible, help the executive board set the agenda for the upcoming academic year, advise on vision, themes, and goals for the year ahead, present at AMA events, provide tours of their facilities and offices, assist in networking, and provide job coaching, resume reviews, soft skills coaching and interview preparation support as needed.

“We’re quite lucky to have an Advisory Board, and members of that board who want to be active in supporting our efforts,” said Emilie McGee, president of the AMA chapter at Montana State. “I think having this new board will definitely be a plus for future exec boards and AMA members at our school.”

The American Marketing Association at Montana State is MSU’s student chapter of the AMA. Its mission is to develop innovative professionals in a community oriented environment by providing opportunities, fostering leadership, and growing an efficient global network. Membership in the AMA at MSU is open to all students of any major. For more information about AMA at Montana State please visit the following site: http://www.amamontanastate.org.

Montana State AMA contacts:

Emilie McGee                                    Eric Van Steenburg  

President, AMA                                  Faculty Advisor, AMA

mcgee.emilie@gmail.com                  eric.vansteenburg@montana.edu


 

Chapter Plan Submitted to AMA Headquarters in Chicago

Executive board completes first major step on the road to becoming a top 10 international chapter.

BOZEMAN, Mont. - October 11, 2017- Compiling efforts from across the chapter, AMA at MSU submits its 2017-2018 Chapter Plan to the national AMA Headquarters in Chicago, IL. This plan outlines the goals and operations planned for the 2017-1018 year.  This plan will be a point of reference when evaluating our efforts and successes when drafting the Annual Report.

Increasing efforts from the previous year, the chapter recruited a graphic designer, Katie Pierce to design both the Chapter Plan and Annual Report.

A copy of the 2017-2018 Chapter Plan is included below. 

Chapter Plan

The American Marketing Association at Montana State is MSU’s student chapter of the AMA. Its mission is to develop innovative professionals in a community oriented environment by providing opportunities, fostering leadership, and growing an efficient global network. Membership in the AMA at MSU is open to all students of any major. For more information about AMA at Montana State please visit the following site: http://www.amamontanastate.org

Montana State AMA Contact:

Austin Finch

austinfinch406@gmail.com


AMA Members Attend Customer Engagement Summit

Montana State AMA chapter members attend Big Sky Big Ideas Engagement Summit

BOZEMAN, Mont. – October 5, 2017 - The American Marketing Association student chapter at Montana State University sent six of its members to the Big Sky Big Ideas Engagement Summit. Hosted by chapter sponsor Printing for Less, this summit focused around coming innovations in the field of customer experience and engagement.

Members were afforded the opportunity to watch talks from leaders in the customer engagement industry. Speakers included Peter Coffee, Vice-President for Strategic Research at Salesforce, and TK Kader, Vice-President of Strategy at Marketo. These presentations focused around advancements that are being made in gathering and analyzing customer data, as well as the how new technology is continuing to expand the horizons of customer engagement.

The summit concluded with a networking social that allowed our members the opportunity to mingle with the speakers, as well as local business and technology leaders. Our members made many new connections and were able to learn more about the variety of topics that were discussed during the day’s presentations. “I really enjoyed meeting with local leaders in the business industry” said VP of Membership, Wyatt Kelly.

The Big Sky Big Ideas was an eye-opening experience for our members in attendance. We were able to make many valuable connections within the local and national marketing industry, while learning important lessons about the future of marketing and customer engagement. For more information about the Big Sky Big Ideas Summit please visit the following site: https://www.pfl.com/Big-Sky-Big-Ideas-Summit.html

The American Marketing Association at Montana State is MSU’s student chapter of the AMA. Its mission is to develop innovative professionals in a community oriented environment by providing opportunities, fostering leadership, and growing an efficient global network. Membership in the AMA at MSU is open to all students of any major. For more information about AMA at Montana State please visit the following site: http://www.amamontanastate.org

Montana State AMA Contact:

Austin Finch

austinfinch406@gmail.com


AMA Chapter Elects New Board for 2017-2018 Academic Year

Marketing chapter continues to engage students, with fifteen individuals running for eight board positions in recent elections.

Bozeman, MT – April 4, 2017- American Marketing Associations Chapter at Montana State announces new executive board for the 2017-2018 academic year.

Joining the Executive board are George Gold (Vice President), Austin Finch (VP-Marketing), Elijah Klein (VP-Finance), Kristen Lauring (VP-Programs) and Sunrip Rehal (VP-Fundraising). Former board members, Wyatt Kelly (VP-Membership) and Lena Johansen (VP-Communications) were re-elected, and Emilie McGee, former Vice President, was elected as the new President. “Each individual joining our board brings a diverse set of skills, energy and passion to our chapter. I’m going to set high standards for this board, because I believe that we can achieve great things. I am excited to see what the next year holds.”, Emilie McGee, President.

Dr. Eric Van Steenburg remains chapter advisor for the second year, with plans to lead the chapter to a Top 10 spot at the International Collegiate Conference in April 2018. This year Dr. Van Steenburg will also oversee the Case Competition team, with approval from the College of Business for students to receive credit for participation in this independent study.

The American Marketing Association at Montana State is MSU’s student chapter of the AMA. Its mission is to develop innovative professionals in a community oriented environment by providing opportunities, fostering leadership, and growing an efficient global network. Membership in the AMA at MSU is open to all students of any major. For more information about AMA at Montana State please visit the following site: http://www.amamontanastate.org

Montana State AMA Contact:

Austin Finch

austinfinch406@gmail.com


American Marketing Association at Montana State Nabs Top 25 Spot

First-year student chapter excels at annual AMA International Collegiate Conference with third-place social impact video award and semifinal showing in Marketing Strategy competition

BOZEMAN, Mont. - March 21, 2017 - The American Marketing Association student chapter at Montana State University was extremely successful in its first-ever appearance at the 39th annual AMA International Collegiate Conference held March 16-18 in New Orleans. The first-year chapter finished in the Top 25 for best overall chapter among more than 370 student AMA chapters worldwide.

“Going into this year, we didn’t know what to expect,” said chapter president Vanessa Bakken, a senior marketing major from Grand Forks, N.D. “But with the help of an incredibly dedicated board, an amazing faculty advisor, and the support of the MSU Jake Jabs College of Business & Entrepreneurship, the Top 25 result demonstrates how hard we worked to not only get the MSU chapter started, but to make it competitive on a nationwide scale from the beginning.”

In addition to the Top 25 award, the MSU chapter earned a third-place finish in the Best Community and Social Impact Video category with is video for the Bozeman ColorMe Fun Run, which raises money for art and physical education programs in Bozeman area schools. Senior film major Duncan Williamson of Denver, senior marketing major Clayton Adcock of Lewistown, Mont., junior marketing major Zen Wohlers of Tacoma, and sophomore Jake Vopel ofBillings filmed the event that took place in October 2016, with Williamson also conducting interviews with the event managers, and editing the film.

Finally, the two-person team of Bakken and George Gold, a junior marketing major from Helena, reached the semifinals of the Marketing Strategy competition in which students are presented with a business case and had 20 minutes to prepare a strategy leveraging marketing to solve the company’s problem. After the preparation period, students had seven minutes to present their strategy to a team of judges, and three minutes to answer two specific questions related to the case. Bakken and Gold reached the final 16 out of 98 teams competing.

To finish in the Top 25, a chapter had to earn a high score in all six areas of its Annual Report. Those are (1) Professional Development, (2) Community & Social Impact, (3) Fundraising, (4) Membership, (5) Internal & External Communications, and (6) Chapter Operations.

Members of the AMA executive board include Bakken (president), Emilie McGee (vice president) of Bozeman, Baylee Eisenmann (VP-Finance) of Kalispell, Kayla Garfield (VP-Fundraising) of Highlands Ranch, Colo., Jonathan Habel (VP-Membership) of Helena, Lena Johansen (VP-Communications), Wyatt Kelley (VP-Membership) of Kent, Wash., Joe Michael (VP-Programs) of Bozeman, Katya Peterson (VP-Communications) of Helena, Williamson (VP-Promotions), and Wohlers (VP-Marketing). The faculty advisor is Eric Van Steenburg, assistant professor of marketing in the Jake Jabs College of Business & Entrepreneurship.

The American Marketing Association at Montana State is MSU’s student chapter of the AMA. Its mission is to develop innovative professionals in a community oriented environment by providing opportunities, fostering leadership, and growing an efficient global network. Membership in the AMA at MSU is open to all students of any major.

AMA Contacts:

Vanessa Bakken                       Eric Van Steenburg

vbbakken@gmail.com              eric.vansteenburg@montana.edu


Check out our Annual Report! 


First Annual Awards Ceremony  10/19/16

AMA at Montana State recently hosted a luncheon to give out annual awards for a variety of categories related to the Chapter, the University, and the marketing industry. 

  • Local Business of the Year - Elixiter
  • AMA at Montana State Member of the Year - Duncan Williamson
  • Montana Marketer of the Year - Bridget Cavanaugh
  • MSU Business Professor of the Year - Kristi Mills
  • MSU Marketing Professor of the Year - Jake Cook

First Annual Marketing Week  10/17/16-10/21/16

  • Speed networking with Non-profit companies
    • Montana Outdoor Science School
    • Wortman Lung Cancer Foundation
    • Playfwd
    •  YMCA
    •  Prospera
  • PintPass Brewery Challenge 
    • Outlaw Brewing
    • MAP Brewing CO. 
    • White Dog Brewing
    • Bridger Brewing
  • Marketing Agency Crawl
    • Red Brain Media
    • Mercury CSC
    • Flying Horse Communication
    • Mammoth Marketing
  • Career Coaching and Internships Presentation
  • Elixiter Lunch & Learn 
    • Preparing for Your Marketing Career
    • AMA at Montana State Annual Awards presentation

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