AMA at Montana State News


Chapter Plan Submitted to AMA Headquarters in Chicago

Executive board completes first major step on the road to becoming a top 10 international chapter.

BOZEMAN, Mont. - October 11, 2017- Compiling efforts from across the chapter, AMA at MSU submits its 2017-2018 Chapter Plan to the national AMA Headquarters in Chicago, IL. This plan outlines the goals and operations planned for the 2017-1018 year.  This plan will be a point of reference when evaluating our efforts and successes when drafting the Annual Report.

Increasing efforts from the previous year, the chapter recruited a graphic designer, Katie Pierce to design both the Chapter Plan and Annual Report.

A copy of the 2017-2018 Chapter Plan is included below. 

Chapter Plan

The American Marketing Association at Montana State is MSU’s student chapter of the AMA. Its mission is to develop innovative professionals in a community oriented environment by providing opportunities, fostering leadership, and growing an efficient global network. Membership in the AMA at MSU is open to all students of any major. For more information about AMA at Montana State please visit the following site: http://www.amamontanastate.org

Montana State AMA Contact:

Austin Finch

austinfinch406@gmail.com


AMA Members Attend Customer Engagement Summit

Montana State AMA chapter members attend Big Sky Big Ideas Engagement Summit

BOZEMAN, Mont. – October 5, 2017 - The American Marketing Association student chapter at Montana State University sent six of its members to the Big Sky Big Ideas Engagement Summit. Hosted by chapter sponsor Printing for Less, this summit focused around coming innovations in the field of customer experience and engagement.

Members were afforded the opportunity to watch talks from leaders in the customer engagement industry. Speakers included Peter Coffee, Vice-President for Strategic Research at Salesforce, and TK Kader, Vice-President of Strategy at Marketo. These presentations focused around advancements that are being made in gathering and analyzing customer data, as well as the how new technology is continuing to expand the horizons of customer engagement.

The summit concluded with a networking social that allowed our members the opportunity to mingle with the speakers, as well as local business and technology leaders. Our members made many new connections and were able to learn more about the variety of topics that were discussed during the day’s presentations. “I really enjoyed meeting with local leaders in the business industry” said VP of Membership, Wyatt Kelly.

The Big Sky Big Ideas was an eye-opening experience for our members in attendance. We were able to make many valuable connections within the local and national marketing industry, while learning important lessons about the future of marketing and customer engagement. For more information about the Big Sky Big Ideas Summit please visit the following site: https://www.pfl.com/Big-Sky-Big-Ideas-Summit.html

The American Marketing Association at Montana State is MSU’s student chapter of the AMA. Its mission is to develop innovative professionals in a community oriented environment by providing opportunities, fostering leadership, and growing an efficient global network. Membership in the AMA at MSU is open to all students of any major. For more information about AMA at Montana State please visit the following site: http://www.amamontanastate.org

Montana State AMA Contact:

Austin Finch

austinfinch406@gmail.com


AMA Chapter Elects New Board for 2017-2018 Academic Year

Marketing chapter continues to engage students, with fifteen individuals running for eight board positions in recent elections.

Bozeman, MT – April 4, 2017- American Marketing Associations Chapter at Montana State announces new executive board for the 2017-2018 academic year.

Joining the Executive board are George Gold (Vice President), Austin Finch (VP-Marketing), Elijah Klein (VP-Finance), Kristen Lauring (VP-Programs) and Sunrip Rehal (VP-Fundraising). Former board members, Wyatt Kelly (VP-Membership) and Lena Johansen (VP-Communications) were re-elected, and Emilie McGee, former Vice President, was elected as the new President. “Each individual joining our board brings a diverse set of skills, energy and passion to our chapter. I’m going to set high standards for this board, because I believe that we can achieve great things. I am excited to see what the next year holds.”, Emilie McGee, President.

Dr. Eric Van Steenburg remains chapter advisor for the second year, with plans to lead the chapter to a Top 10 spot at the International Collegiate Conference in April 2018. This year Dr. Van Steenburg will also oversee the Case Competition team, with approval from the College of Business for students to receive credit for participation in this independent study.

The American Marketing Association at Montana State is MSU’s student chapter of the AMA. Its mission is to develop innovative professionals in a community oriented environment by providing opportunities, fostering leadership, and growing an efficient global network. Membership in the AMA at MSU is open to all students of any major. For more information about AMA at Montana State please visit the following site: http://www.amamontanastate.org

Montana State AMA Contact:

Austin Finch

austinfinch406@gmail.com


American Marketing Association at Montana State Nabs Top 25 Spot

First-year student chapter excels at annual AMA International Collegiate Conference with third-place social impact video award and semifinal showing in Marketing Strategy competition

BOZEMAN, Mont. - March 21, 2017 - The American Marketing Association student chapter at Montana State University was extremely successful in its first-ever appearance at the 39th annual AMA International Collegiate Conference held March 16-18 in New Orleans. The first-year chapter finished in the Top 25 for best overall chapter among more than 370 student AMA chapters worldwide.

“Going into this year, we didn’t know what to expect,” said chapter president Vanessa Bakken, a senior marketing major from Grand Forks, N.D. “But with the help of an incredibly dedicated board, an amazing faculty advisor, and the support of the MSU Jake Jabs College of Business & Entrepreneurship, the Top 25 result demonstrates how hard we worked to not only get the MSU chapter started, but to make it competitive on a nationwide scale from the beginning.”

In addition to the Top 25 award, the MSU chapter earned a third-place finish in the Best Community and Social Impact Video category with is video for the Bozeman ColorMe Fun Run, which raises money for art and physical education programs in Bozeman area schools. Senior film major Duncan Williamson of Denver, senior marketing major Clayton Adcock of Lewistown, Mont., junior marketing major Zen Wohlers of Tacoma, and sophomore Jake Vopel ofBillings filmed the event that took place in October 2016, with Williamson also conducting interviews with the event managers, and editing the film.

Finally, the two-person team of Bakken and George Gold, a junior marketing major from Helena, reached the semifinals of the Marketing Strategy competition in which students are presented with a business case and had 20 minutes to prepare a strategy leveraging marketing to solve the company’s problem. After the preparation period, students had seven minutes to present their strategy to a team of judges, and three minutes to answer two specific questions related to the case. Bakken and Gold reached the final 16 out of 98 teams competing.

To finish in the Top 25, a chapter had to earn a high score in all six areas of its Annual Report. Those are (1) Professional Development, (2) Community & Social Impact, (3) Fundraising, (4) Membership, (5) Internal & External Communications, and (6) Chapter Operations.

Members of the AMA executive board include Bakken (president), Emilie McGee (vice president) of Bozeman, Baylee Eisenmann (VP-Finance) of Kalispell, Kayla Garfield (VP-Fundraising) of Highlands Ranch, Colo., Jonathan Habel (VP-Membership) of Helena, Lena Johansen (VP-Communications), Wyatt Kelley (VP-Membership) of Kent, Wash., Joe Michael (VP-Programs) of Bozeman, Katya Peterson (VP-Communications) of Helena, Williamson (VP-Promotions), and Wohlers (VP-Marketing). The faculty advisor is Eric Van Steenburg, assistant professor of marketing in the Jake Jabs College of Business & Entrepreneurship.

The American Marketing Association at Montana State is MSU’s student chapter of the AMA. Its mission is to develop innovative professionals in a community oriented environment by providing opportunities, fostering leadership, and growing an efficient global network. Membership in the AMA at MSU is open to all students of any major.

AMA Contacts:

Vanessa Bakken                       Eric Van Steenburg

vbbakken@gmail.com              eric.vansteenburg@montana.edu


Check out our Annual Report! 


First Annual Awards Ceremony  10/19/16

AMA at Montana State recently hosted a luncheon to give out annual awards for a variety of categories related to the Chapter, the University, and the marketing industry. 

  • Local Business of the Year - Elixiter
  • AMA at Montana State Member of the Year - Duncan Williamson
  • Montana Marketer of the Year - Bridget Cavanaugh
  • MSU Business Professor of the Year - Kristi Mills
  • MSU Marketing Professor of the Year - Jake Cook

First Annual Marketing Week  10/17/16-10/21/16

  • Speed networking with Non-profit companies
    • Montana Outdoor Science School
    • Wortman Lung Cancer Foundation
    • Playfwd
    •  YMCA
    •  Prospera
  • PintPass Brewery Challenge 
    • Outlaw Brewing
    • MAP Brewing CO. 
    • White Dog Brewing
    • Bridger Brewing
  • Marketing Agency Crawl
    • Red Brain Media
    • Mercury CSC
    • Flying Horse Communication
    • Mammoth Marketing
  • Career Coaching and Internships Presentation
  • Elixiter Lunch & Learn 
    • Preparing for Your Marketing Career
    • AMA at Montana State Annual Awards presentation

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