Fall 2018 to Spring 2019 news

AMA at Montana State Chapter News


AMA at Montana State Named Top 20 at International Collegiate Conference

Student chapter earns two first-place and two third-place awards among nine commendations in annual competition against 388 chapters worldwide

 

MSU at ICC 2019.jpg

Bozeman, MT - April 16, 2019 - Students from the Montana State Chapter of the American Marketing Association (AMA) claimed the podium in five events as well as finish in the top 20 out of 388 international chapters at the annual AMA International Collegiate Conference held April 11-13 in New Orleans. The 15 students from Montana State participated in 13 total competitions and received recognition in nine, including first place awards in Marketing Strategy and Marketing Research.

 “The dedication to excellence of every member that participated in this competition was clear at the award ceremony this year,” said chapter President Krista Lauring, a senior from Rosewood, Minn., who was also named runner-up for National Marketing Student of the Year. “It was truly incredible to be a part of such a great team and earn so many awards.”

Krista research.jpg

 In order to earn the title of Top 20 Chapter each chapter was evaluated in six areas of their annual report: (1) Professional Development, (2) Community & Social Impact, (3) Fundraising, (4) Membership, (5) Internal & External Communications, and (6) Chapter Operations. The annual report was created and submitted to AMA national earlier this year by Lauring with help from chapter Executive Vice President Lena Johansen of Vancouver, Wash., and Director of Graphic Design Siobhan Murphy of Madison, N.J.

 In addition to earning the top 20 chapter designation, Montana State also finished first in two competitions. Lauring and Johansen won the Marketing Strategy competition, a multi-round, multi-day event in which a two-person team is tasked with creating a marketing strategy for a fictional client in 20 minutes or less and then presenting their recommendations to a panel of judges. Lauring was also named winner of the Marketing Research competition, in which she presented a poster summarizing the consumer behavior research she has conducted as part of an independent study course under the direction of Dr. Eric Van Steenburg, assistant professor of marketing in the Jake Jabs College of Business & Entrepreneurship.

 The chapter also received the following awards:

●      Third place National Sales competition, Emma Jacobs of Belgrade, Mont.

●      Third place for Best Website, Brianne Meghan of Missoula, Mont, and Michael Kriegel of Denver.

●      Honorable mention for Best Marketing Week, Paige Desatoff of Broadus, Mont.

●      Honorable mention for the Case Competition team

●      15th place SABRE Business Simulation competition, team of Cameron Erickson and Nathan Gardner both of Fort Collins, Colo., Maddie McCann of Elm Grove, Wis., Megan Ringoen of Boulder, Colo., Erin Brohoski of Tigard, Ore. and Desatoff.

●      Finalist in the Perfect Pitch competition, Isabelle Ivankovich of Snohomish, Wash.

 “I am incredibly proud of all the work that each student put into the AMA chapter this year,” said Van Steenburg, the organization’s faculty advisor. “It was amazing to see that work pay off and watch the students bring home all of these awards. They definitely deserve all the accolades they received.”

 The International Collegiate Conference is held every spring in New Orleans, Louisiana, by the American Marketing Association. The American Marketing Association is an international organization of both marketing students and professionals. The conference provides chapters from all over the U.S. and the world to compete, build business skills, and network among other students and professionals.

 The American Marketing Association at Montana State is MSU’s student chapter of the AMA. We prepare students for their professional careers through empowering experiences that develop strong networks, personal growth, and ethical leadership with a community-oriented focus. Membership in the AMA at MSU is open to all students of any major. For more information about AMA at Montana State please visit: http://www.amamontanastate.org

 Montana State AMA Contact:

Maddie McCann                                                         Eric Van Steenburg

VP of Communications, AMA                                    Faculty Advisor, AMA

communications.msu.ama@gmail.com                              eric.vansteenburg@montana.edu


MSU’s American Marketing Association Heads to New Orleans to Compete at International Collegiate Conference

Three-year old student chapter to participate in organization-record 13 competitions


Bozeman, Mont. - April 10, 2019 - Montana State’s student chapter of American Marketing Association (AMA) will be competing in an organization-record, 13 competitions at the International Collegiate Conference (ICC)  taking place April 11-13 in New Orleans. Last year the chapter earned a top 25 chapter designation out of more than 370 worldwide. This year they look to build upon their already impressive track record.

“I am so proud of the work this chapter has put in preparing for this year’s ICC,” says Krista Lauring, the chapter president and a senior majoring in marketing with a minor in international business, “I am excited to see how well we perform in New Orleans.

There will be 15 students representing the Montana State chapter of AMA at ICC this year competing in the following:

  • Marketing Strategy - Lauring of Roseville, Minn., and Lena Johansen of Vancouver, Wash.

  • AMA National Sales Competition - Emma Jacobs of Belgrade, Mont., and Brianne Meghan of Missoula, Mont.

  • Perfect Pitch Competition - Isabelle Ivankovich of Snohomish, Wash.

  • Best Website - Maghan and Michael Kriegel of Denver, co-directors of web design, supervised by Cameron Erickson of Fort Collins, Colo.

  • Best Social Impact Video - Chloe Blaylock of Joplin, Mo. and Sam Rouda of Yarmouth, Maine co-producers, supervised by Erickson

  • Best Recruitment Video - Blaylock, supervised  by Erickson

  • Best Marketing Week - Paige Desatoff of Broadus, Mont.

  • Marketing Simulation - team of Kylee Gamradt of Bozeman, Mont., Rachel Hinkle of Bozeman, Mont., Johansen, and Caitlin McLean of Bozeman, Mont.  

  • SABRE Business Simulation - team of Erickson, Nathan Gardner of Fort Collins, Colo., Maddie McCann of Elm Grove, Wis., Megan Ringoen of Boulder, Colo., Desatoff, and Erin Brohoski of Tigard, Ore.

  • Student Research - Lauring

  • Case Competition - The team of 10 students already received an honorable mention designation for its marketing plan for The Wall Street Journal.

  • Student Marketer of the Year - Lauring

  • Chapter of the Year - The annual report lead by Lauring, Johansen, and Siobhan Murphy of Madison, NJ (director of graphic design)

The American Marketing Association at Montana State is MSU’s student chapter of the AMA. We prepare students for their professional careers through empowering experiences that develop strong networks, personal growth, and ethical leadership with a community-oriented focus. Membership in the AMA at MSU is open to all students of any major. For more information about AMA at Montana State please visit the following site: http://www.amamontanastate.org

Montana State AMA Contact:

Maddie McCann                                                      Eric Van Steenburg

VP of Communications, AMA                                Faculty Advisor, AMA

communications.msu.ama@gmail.com                    eric.vansteenburg@montana.edu


Montana State AMA Students Complete Pro Bono Marketing Efforts for Bozeman Help Center

Award-winning chapter also submits new video into Social Impact Video competition for upcoming collegiate conference

Bozeman, Mont. - February 20, 2019 - The Montana State student chapter of the American Marketing Association (AMA) has completed its pro bono marketing efforts for the Bozeman Help Center, a local area nonprofit organization. A team of students created an entire marketing plan for the Help Center and its revenue source, Sacks Thrift Source. In addition to the marketing plan, the team also created a three-minute company video for the Help Center and three 30-second advertising spots for Sacks. The students have also volunteered 35 hours at Sacks, all of which is part of the chapter’s pro bono marketing services.

The primary goal of the chapter’s pro bono marketing efforts is to increase awareness of the Bozeman Help Center and its mission. Profits from Sacks support the Bozeman Help Center, a nonprofit that provides multiple services to the Bozeman community. These services include a 24-hour crisis line, crisis answering service, child advocacy center, sexual assault counseling, suicide intervention and prevention, and Hearts and Homes.

The team who created the pro bono marketing plan was led by Nathan Brown, a marketing major from Bozeman, Mont. Joining him was Matthew Wilson, a marketing major from Billings, Mont., Stephanie Beeman, a management and marketing major from Bridger, Mont., and Marius Dereskevicius, a marketing major from Bozeman, Mont. The video production team was led by Chloe Blaylock, a marketing student from Joplin, Mo. Joining her on the team was Sam Rouda, a marketing major from Yarmouth, Maine, and Nicole Hudson, a film major from Wenatchee, Wash.

“I am extremely excited about the marketing plan we will be presenting to Sacks and the social impact video we have submitted to the ICC,” said Cameron Erickson, VP of Marketing for AMA and a senior marketing major from Fort Collins, Colo. “Nate, Matt, Marius, and Stephanie have put countless hours into the project and the results really show that. Chloe and her team put together a great video that the Help Center can use for almost any marketing effort.”

The chapter has submitted its  video into the Best Social Impact Video competition at the upcoming annual AMA International Collegiate Conference, taking place April 11-13 in New Orleans.

“This video project with Sacks and the Help Center has allowed me to develop my filming and editing skills while also helping create content for this impactful organization in the community,” Blaylock said.

The American Marketing Association at Montana State is MSU’s student chapter of the AMA. We prepare students for their professional careers through empowering experiences that develop strong networks, personal growth, and ethical leadership with a community-oriented focus. Membership in the AMA at MSU is open to all students of any major. For more information about AMA at Montana State please visit the following site: http://www.amamontanastate.org

Montana State AMA Contact:

Maddie McCann                                                      Eric Van Steenburg

VP of Communications, AMA                                 Faculty Advisor, AMA

communications.msu.ama@gmail.com                  eric.vansteenburg@montana.edu


Jacobs, Ivankovich Win AMA at MSU Sales Competitions

Students to compete at national events during the International Collegiate Conference in April

Bozeman, MT - February 4, 2019 - Emma Jacobs, a junior from Belgrade, and Isabelle Ivankovich, a freshman from Everett, Wash., took home the titles at the recently held American Marketing Association (AMA) sales competitions. Jacobs was crowned champion in the TJ Electric National Sales Competition in which students had 5-6 minutes to convince a prospective buyer to purchase a product. Ivankovich was the winner the following night in the Perfect Pitch Competition where students had 90 seconds to sell themselves in a job interview. The winners of these two competitions each received a $500 scholarship to help fund their trip to compete nationally in the competition they won.

“I am so excited to be able to compete in the AMA National Sales Competition this spring,” said Jacobs, who edged out half a dozen other students for the win. “I look forward to the chance to represent the Montana State chapter of the AMA on a national level.”

This was the first ever National Sales Competition hosted by the award-winning MSU student chapter. This competition gave students across disciplines the opportunity to test their skills in a real world situation and receive valuable feedback. It was the second year in a row for the AMA chapter to host a Pitch Perfect Competition, but the first in which a winner was announced and awarded a scholarship to pay their way to compete at nationals.

“This competition was an excellent learning experience,” said Ivankovich, who competed in both events and finished third in the TJ Electric National Sales Competition. “I can’t wait to get to New Orleans and represent our MSU chapter.”

Every spring, students from all over the country gather in New Orleans to compete in the International Collegiate Conference. The ICC consists of several business simulations and several sales competitions. The Montana State student chapter was recognized as a top 20 international chapter and took third place in the Team Case Competition at the 40th annual ICC.

These competitions were made possible by a generous donation from TJ Electric, a local Belgrade company. Their donation was used to help fund the trips to the ICC for the two winners of the competitions.

The American Marketing Association at Montana State is MSU’s student chapter of the AMA. We prepare students for their professional careers through empowering experiences that develop strong networks, personal growth, and ethical leadership with a community-oriented focus. Membership in the AMA at MSU is open to all students of any major. For more information about AMA at Montana State please visit the following site: http://www.amamontanastate.org

Montana State AMA Contact:

Maddie McCann                                                      Eric Van Steenburg

VP of Communications, AMA                            Faculty Advisor, AMA

communications.msu.ama@gmail.com                eric.vansteenburg@montana.edu



MSU Marketing Students Adopt Local Nonprofit

Student chapter of the American Marketing Association developing TV ads, company video, and complete marketing plan for Sacks Thrift Store

Bozeman, MT - December, 17, 2018 - Three advertising spots created for Sacks Thrift Store and the Bozeman Help Center began airing on ABC FOX Montana in December and will continue running through 2019. A team of students from the Montana State University chapter of the American Marketing Association are creating a complete marketing plan for Sacks Thrift Store.

The advertisements for Sacks were created by Chloe Blaylock, Director of Videography, with help from Nicole Hudson, a film major at Montana State. The first commercial explains Sacks’ mission and the products that can be found in the store. The second explains how to donate to Sacks and why these donations are so important to Sacks and the Help Center. After the new year, the third and final commercial showing the “feel good” benefits that come from donating to Sacks and the Help Center will run for several weeks.

“It is exciting to see these ads come together.” said Cameron Erickson, VP of Marketing for AMA and a senior marketing major from Fort Collins, CO. “Chloe and the whole team have put a lot of time and effort into creating them and the final product really shows it.”

Profits from Sacks support the Bozeman Help Center, a nonprofit that provides multiple services to the Bozeman Community. These services include a 24-hour crisis line, crisis answering service, child advocacy center, sexual assault counseling, suicide intervention and prevention, and Hearts and Homes. The goal of this plan is to help raise awareness for Sacks and the Bozeman Help Center, leading to an increase in profit for Sacks and funding for the Help Center.

The American Marketing Association at Montana State is MSU’s student chapter of the AMA. We prepare students for their professional careers through empowering experiences that develop strong networks, personal growth, and ethical leadership with a community-oriented focus. Membership in the AMA at MSU is open to all students of any major. For more information about AMA at Montana State please visit the following site: http://www.amamontanastate.org

Montana State AMA Contact:

Maddie McCann Eric Van Steenburg

VP of Communications, AMA Faculty Advisor, AMA

communications.msu.ama@gmail.com eric.vansteenburg@montana.edu


AMA Case Competition Team Submits Final Marketing Plan

Team seeking second consecutive trip to finals and opportunity to present work in front of Wall Street Journal executives

Bozeman, Mont. - Dec, 5, 2018 - The Case Competition team of the American Marketing Association (AMA) at Montana State successfully submitted their final plan in the annual AMA Collegiate Case Competition with hopes of making finals again this year. This is the second year the chapter has entered the AMA Collegiate Case Competition. Last year the team made it to finals and placed third overall among more than 100 chapters that entered. Finalists are expected to be announced by the end of January.

The client of these year’s competition, The Wall Street Journal, is looking for innovative ways to increase subscriptions among college students. The Journal sponsored this year’s Case Competition in hope of hearing creative and strategic ideas from top collegiate teams how to accomplish this goal.

“I am so proud of my team and the work they have put in this semester,” said Austin Altman, a senior from Telluride, Colo., who served on the team. “By conducting primary and secondary research, strategically setting objectives, and developing unique recommendations, we were able to produce a finished product that we can all stand behind confidently and present to our potential client, The Wall Street Journal.”

If the team makes it to the finals, they will travel to New Orleans to present their plan to executives from The Wall Street Journal at the International Collegiate Conference, taking place in April next year.

“Being able to work on this team allowed me to gain valuable experience in a business setting and provided me with a high quality product to add to my portfolio,” said Lexi Drake, a graphic design major from Girdwood, Alaska.

Participating AMA Case Team members include: Altman , Hayden Binde of East Helena, Mont., Erin Brohoski of Tigard, Ore., Paige Desatoff of Broadus, Mont., Hillary Dews of Hattiesburg, Miss., Lexi Drake of Girdwood, Alaska, Cameron Erickson of Fort Collins, Colo., Matt Hronek of Great Falls, Mont., Jamie Jones Kenison of Boise, Idaho, and AJ Van Leeuwen of Lake Oswego, Ore.

The American Marketing Association at Montana State is MSU’s student chapter of the AMA. We prepare students for their professional careers through empowering experiences that develop strong networks, personal growth, and ethical leadership with a community-oriented focus. Membership in the AMA at MSU is open to all students of any major. For more information about AMA at Montana State please visit the following site: http://www.amamontanastate.org

Montana State AMA Contact:

Maddie McCann Eric Van Steenburg

VP of Communications, AMA Faculty Advisor, AMA

communications.msu.ama@gmail.com eric.vansteenburg@montana.edu


AMA Submits First Two Entries of 2018-2019 into National Competition

Chapter seeking to repeat as a top 5 website, make finals for best marketing week.


Bozeman, Mont. - November 13, 2018 - Montana State’s chapter of AMA kicked off defense of its top-20 designation by entering two competitions for the 2019 International Collegiate Conference (ICC) held in New Orleans next April. The website created by Cameron Erickson, VP of Marketing along with Michael Kriegel and Brianne Maghan, co-directors of Web Content was entered into the AMA Collegiate Website Competition. Paige Desatoff, VP of Programs, entered a summary report of the chapter’s Marketing Week into the Outstanding Marketing Week Competition. Results for both competitions will be announced at ICC in spring 2019.

“I am proud of everything that our team has been able to do so far this year,” said Erickson, who worked with his co-directors throughout the semester to create a new website for the chapter highlighting important content for members like leadership/membership information, event calendars and the new mission statement. “Michael and Brianne have both put in a ton of time and effort to create our new chapter website. After finishing 2nd place last year, we have high expectations to top that in April.”

The goals of our 2018 Marketing Week were to promote engagement in our community and to increase participation among our current members and students in other majors around campus. The week turned out to be highly successful as all four goals were met.

“We broke records for attendance at our Job Prep event and were able to generate 75 leads for new membership through promoting the events at more than 15 classroom presentations the week before, reaching over 300 students” said Desatoff, who was assisted by Lauren Windler and Maddy Ouellette, two directors working in the Programs Committee. “I am pleased that both current members and prospects were able to experience how AMA can prepare them for their professional careers and be beneficial to their future.”

A comprehensive evaluation of Marketing Week was summarized in a report submitted to national competition by Desatoff last week.

The American Marketing Association at Montana State is MSU’s student chapter of the AMA. Its mission is to develop innovative professionals in a community oriented environment by providing opportunities, fostering leadership, and growing an efficient global network. Membership in the AMA at MSU is open to all students of any major. For more information about AMA at Montana State please visit the following site: http://www.amamontanastate.org

Montana State AMA Contact:

Maddie McCann                                                  Eric Van Steenburg

VP of Communications, AMA                             Faculty Advisor, AMA

communications.msu.ama@gmail.com            eric.vansteenburg@montana.edu


Marketing Week

BOZEMAN, Mont. - October 10 - The first week of October was the American Marketing Association’s national Marketing Week. The National AMA chapter hosted a conference in Las Vegas while chapters all across the country participated by hosting their own events. Our very own student chapter here at Montana State held several events designed to improve student’s business skills and networking abilities through partnerships with local professionals.

Day 1: Agency Tours

The first event, held on Monday, was a tour of several marketing agencies located in Bozeman. Students had the opportunity to tour Big Storm, Mammoth Marketing, Massive Studios, and Prime Incorporated.

Day 2: Job Prep Event

On Tuesday, AMA hosted a job prep event in collaboration with our advisory board. Students had the opportunity to work on interview skills, resumes, and several other skills with local business professionals. This workshop was meant to prepare students for the upcoming Meet the Business Recruiters Night and Career Fair.

Day 3: Out of town Business Recruiter Panel

On Wednesday, students had the chance to meet recruiters from top companies like Kiewit, Boeing, NAVSEA, and Fluke. The recruiters also held a panel where students could ask questions and engage in an open discussion.

Day 4: Outbound Sales Competition

On Thursday, two sales professionals from Northwestern Mutual judged a mock outbound sales competition. This event allowed students to practice their sales skills and receive valuable feedback from industry professionals. It was also an excellent opportunity for students to get a feel for what the Outbound Sales Competition is like at the International Collegiate Conference held in New Orleans in the spring.

Day 5: Scavenger Hunt

On the final day of Marketing Week, our chapter hosted a scavenger hunt to wrap of a busy week filled with excellent career building events. Students were encouraged to put a team together and follow clues that led them around Bozeman, with stops at Museum of the Rockies, White Dog Brewing, Bridger Brewing, and more. The top teams received prizes.

Montana State AMA Contact:

Holland Doshier                                              Eric Van Steenburg

Director of Public Relations, AMA Faculty Advisor, AMA

communications.msu.ama@gmail.com            eric.vansteenburg@montana.edu