During this competition, I was able to collaborate with other members, who also happened to be really good friends as well, in order to successfully run a hypothetical product through multiple years on the market. MSU was new to this competition so we didn’t really know what to expect but the best part was being able to work with a great group of students. Another opportunity to learn how to navigate group dynamics, which helps so much in whatever career path you decide to take.
— Maddie McCann,

The SABRE Business Simulation Takes Place At The AMA International Collegiate Conference. SABRE Provides The Framework Which Immerses The Participants In A Dynamic, Competitive Situation. Teams May Add And Withdraw Products From The Marketplace As Well As Advertise, Price, Distribute And Design Those Products To Best Fit Varying Market Segments.

Each decision period represents a year of business activity. At the start of each period, team members receive a company report and various market studies. The company report is a detailed snapshot of the company's results while the market studies detail product awareness, customer purchase habits, customer perceptions, etc.

Each team makes a series of strategic decisions including product planning, sales force deployment, R&D expenditures and market research purchases. Once the decisions are made, the team decisions are collected and loaded into the administrator's computer.

Then, the simulation is run simulating one year in the marketplace. It determines market share, product contribution and overall profit for each company. Each team has an equally fair chance of succeeding depending on the strategies and tactics they use.

The Sabre Competition involves three to six team members. If you would like to compete in this strategic competition click the button below.

The SABRE Simulation was a competition that challenged teams to create different selling, promotion and marketing plans to see a product. I really enjoyed the ability to have total freedom and work with a team to create unique solutions to the simulation. We were able to go into it with little background and came out of it with a much deeper understanding of how the simulation worked and what could be successful. It allowed myself to work on general teamwork, working in a fast pace environment and on the fly problem solving. It was an enjoyable day that still allowed us to do everything that the conference had to offer.
— Cameron Erickson