SABRE BUSINESS COMPETITION
The SABRE Business Simulation Takes Place At The AMA International Collegiate Conference. SABRE Provides The Framework Which Immerses The Participants In A Dynamic, Competitive Situation. Teams May Add And Withdraw Products From The Marketplace As Well As Advertise, Price, Distribute And Design Those Products To Best Fit Varying Market Segments.
Each decision period represents a year of business activity. At the start of each period, team members receive a company report and various market studies. The company report is a detailed snapshot of the company's results while the market studies detail product awareness, customer purchase habits, customer perceptions, etc.
Each team makes a series of strategic decisions including product planning, sales force deployment, R&D expenditures and market research purchases. Once the decisions are made, the team decisions are collected and loaded into the administrator's computer.
Then, the simulation is run simulating one year in the marketplace. It determines market share, product contribution and overall profit for each company. Each team has an equally fair chance of succeeding depending on the strategies and tactics they use.
The Sabre Competition involves three to six team members. If you would like to compete in this strategic competition click the button below.