The AMA International Collegiate Conference (ICC) is the premier national gathering for AMA collegiate members — designed to level up your marketing knowledge, leadership, networking, and competition-skills.

For 2026, the theme is “Level Up” — reflecting the idea of boosting your skills, advancing your mindset, and strategically preparing for your marketing/ business future in a world that’s always evolving.

The AMA International Collegiate Conference is your chance to take what you’re learning in class and put it into action. At ICC, you’ll connect with industry leaders, compete against top marketing programs, and discover new skills that will elevate your future career. From hands-on workshops to a national career fair, this conference is designed to help you grow your network, strengthen your resume, and gain real-world marketing experience — all while exploring a new city and representing Montana State University on the biggest stage in collegiate marketing.

• Attend weekly AMA meetings

• Participate in chapter events and activities

• Volunteer in the community and upload hours to VIM

• Take on a Director or Leadership role within MSU AMA

• Stay active, engaged, and contribute to chapter success

• Earn points throughout the year to qualify for ICC travel support