Competitions
Conference Competitions
Showcase and enhance your skills through a variety of competitive opportunities at the Regional Conference. If you're skilled at building a strong case for why a firm should hire you, the Perfect Pitch Competition is for you. Want to test your collaboration strengths; there's a competition for that, too! Excel under pressure? The Marketing Strategy Competition awaits. Explore the schedule below and choose the competitions that best align with your strengths and interests.
Competitions Schedule
Thursday 2/12 @ 1 - 2 PM
📍Jabs Hall RM 102, 104, & 330
Students, working in two-person teams, receive a one-page description of a product being introduced to the market and have 20 minutes to come up with a marketing strategy (the four Ps) to launch the product. After 20 minutes, they walk into a room and have 7 minutes to present their ideas. Judges then ask two questions, and the team has 3 minutes to answer.
Marketing Strategy
Perfect Pitch
Thursday 2/12 @ 3 - 4 PM
📍Jabs Hall RM 102, 104, & 106
In this role-playing competition, students are given a scenario for a company for which they have applied to work. Working individually, each student has 90 seconds to pitch themselves to the "hiring team" from the company explaining why they are the best person for the position.
Friday 2/13 @ 11 AM - 12 PM
📍Jabs Hall RM 207
A graphic design professional will lead students through a fast-paced and fun exercise to develop a product name and brand associations such as logo and tagline for a new product introduction. Students will work in small teams of 3-4 and have three minutes to present their ideas to the judges.
Design Sprint Challenge
Friday 2/13 @ 12 - 1 PM
📍Jabs Hall RM 102 & 104
Finalists will be announced on Thursday, 2/12.
Pitch & Strategy Finals
Friday 2/13 @ 1 - 2:30 PM
📍Jabs Hall RM 207
Following an information session about how marketers can use artificial intelligence for strategic marketing purposes, students working in teams of 3-4 will be able to use Ella AI, the powerful AI platform used by marketing agencies and businesses worldwide, to respond to a scenario in order to solve the problem posed in the prompt. Short presentations of the solutions teams came up with will be judged.